The purpose with our research is to contribute to a deeper understanding for the importance of choosing useful strategies in a new market formation, and also for privatization and competition.
Methods: A qualitative study has been done containing discussions, reports and theoretical approach. Mostly secondary data has been used to find an answer to our purpose.
Contents
1. INTRODUCTION
1.1 The Telecommunications Industry
1.2 What Is Privatization?
1.3 The Characteristics of Network Industries
1.3.1 Complementarity, Compatibility and Standards
1.3.2 Consumption Externalities
1.3.3 Switching Costs and Lock-in
1.3.4 Significant Economies of Scale in Production
1.4 Problem
1.4.1 Purpose
1.4.2 Scope
1.5 Why Is Thailand’s Telecommunications Market Interesting?
1.6 Earlier Studies
2. METHODS USED DURING OUR THESIS
2.1 Coming Up With a Problem
2.2 Data Collection
2.2.1 Primary Data
2.2.2 Secondary Data
2.3 Discussions with Delegates
2.4 The Delegates’ Reports
2.5 Choosing Theories
2.6 Critique of Data and Methods
3. THEORETICAL APPROACH TO STRATEGIC CHOICES IN A COMPETITIVE ENVIRONMENT
3.1 What Is a Strategy?
3.2 Porter’s Five Forces Model
3.2.1 Threat of New Entrants
3.2.2 The Threat of Substitutes
3.2.3 The Bargaining Power of Buyers
3.2.4 The Bargaining Power of Suppliers
3.2.5 Rivalry among Existing Competitors
3.3 Three Generic Strategies
3.3.1 Cost Leadership
3.3.2 Differentiation
3.3.3 Focus
3.3.4 Mixing the Generic Strategies
3.4 Using the Network Effect as a Strategy
3.5 The Use of Core Competencies
3.6 Using Competing On the Edge in Changing Markets
3.7 Summary Of Theories
4. EMPIRICAL DATA
4. EMPIRICAL DATA
4.1 Sweden’s Telecommunication’s History
4.2 Sweden’s Telecommunication’s Market
4.3 Thailand’s Telecommunication History
4.4 Thailand’s Telecommunication’s Market
4.4.1 CAT 2003, 2004
4.4.2 Jasmine Telecom Systems Public Company Limited (JTS), 2004
4.5 A Short Summary of the Master Plan for Telecommunications Development
5. ANALYSIS
5.1 Interconnections
5.2 How to Handle Threat of New Entrants
5.3 Substitutes
5.4 Competing with Switching Costs
6. CONCLUSION AND FURTHER RESEARCH
6.1 Conclusions
6.2 Do Not Forget the Future
6.3 Further research
REFERENCES
Books
Articles and Essays
Internet
Annual Reports
Delegate’s Reports
Author: Therese Nilsson, Ulrica Rosenqvist
Source: Blekinge Institute of Technology
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