Purpose: The purpose of this thesis is to map out the present behavior of women between 40-55 years concerning Internet shopping. Furthermore, the research aims at finding and analyzing factors that might help marketers when persuading the target group to increase their
The purpose of our research is to examine differences in e-commerce preferences between men, women, and mothers with small children (in the US). Various website factors have been established in previous studies as critical to e-commerce success. However, there are few studies
Information technology plays an important role in making existing businesses more efficient and effective. Moreover it offers the opportunity to create new business by opening up new markets and introducing new products and services. The adoption of information technology represents a huge
This thesis attempts to analyze the factors that affect the intention to purchase train tickets through internet. Technology acceptance model was chosen as the basis of framework of this study to explain passengers` acceptance through their intentions to buy tickets online and
This thesis reports the findings of a study issues concerning the adoption of internet banking in Iran. This study investigates costumers’ adoption within the context of Iran Internet Banking services and research framework is based on the extension of Technology Acceptance Model