The alcohol market has for a long time been characterized by strict legislations, developed in order to protect public health. Along with European integration, the trend of internationalization and globalization, and changes towards consumer-driven marketplaces, alcohol policy has become fragmented and its
Mergers and acquisitions are today very relevant themes in the field of expanding a business organization. There may be different purposes such as rapid expansions, to beat potential future competitors or expand the product depth and range. It can also function as
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