Title: Consultancy Services: Marketing Strategies for Intangible Services The traditional marketing with its marketing mix have for long been the dominating marketing strategy, where focus have been on placing the product at the best place with the best possible price. When it
Companies must engage in international activities to survive in the competitive environment and researchers argue that firms’ international performance is determined by their ability to establish relationships. Problem: In order to facilitate the search for business actors globally, Chamber Trade Business to
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