As a boundary spanning function in organizations, public relations can enhance strategic decision-making by introducing relevant information that addresses decision-making consequences on stakeholders to the process. The premise for the study was that effective communication that attends to certain communication aspects of decision-making
We live in a time where companies spend vast amounts of money on commercial spots. An event like the Super Bowl remains the showcase for advertising where a 30-second ad costs more than $2 million to run (Belch & Belch, 2004). The
The increasing competition in the business world has forced firms to become innovative as well as effective in their promotion activities. PR is a promotion tool that has gained increasing importance in recent times, since it is perceived as both cost effective