Promotion Strategy Archives - Projects, Thesis, Dissertation, Project Reports

COUNTRY IMAGE AND ITS EFFECTS IN PROMOTING A TOURIST DESTINATION

The effects of country image on a tourist destination. The case in point South Africa’s image has suffered largely from its derogatory history. With an alarming increase of crime and terrorism activities, tourists are averse to travel to destinations curbed with the

Sales promotion in a B2B setting

Sales promotion has been in constantly growth since the 1960’s and have today become one of the key factors in the promotional mix. The methods used have become more sophisticated and an increasing number of companies are realizing the importance of a

Promotion Strategy

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