product usability Archives - Projects, Thesis, Dissertation, Project Reports

Influencing Consumers’ Preferences: The Effects of Mental Construal and Mode of Information Processing

This dissertation comprises a series of three essays that investigate the influence of consumers’ mental construal and information processing on product evaluations. In the first essay, we examine shifts in consumers’ preferences for products before and after a direct product use experience.

The usability of traffic signs

Guessability, learnability, experienced user performance (EUP), re-usability, and system potential are the five components that would influence the usability of a product. Usability assessments of many different types of consumer products, word processor, public library’s web site, online learning programs, and election

product usability

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