product strategies Archives - Projects, Thesis, Dissertation, Project Reports

Market-Driven Requirements Engineering Process Model – MDREPM

Research findings in requirements engineering (RE) report that software organizations still struggle in establishing processes that lead to proper requirements handling. This leads to the acknowledgement that the adoption of good requirements engineering practices by industry is still not common. Although some

Marketing of Digital Products

My dissertation comprises of three essays that theoretically and empirically investigate the marketing of digital products, which are information products such as newspapers and books sold in both physical and electronic form. In the first essay, we study product form bundling, defined

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