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Branding Technical Services: a case study on SWECO’s brand

The economical structure has suffered a great change over the past decades; the service industry has exploded into a dominant force in the western world. Therefore, the idea of services marketing is relatively new. Although a growing number of service firms are

Internet Forums as a marketing tool: a case study of international internet marketing on forums

Internet is a growing channel for companies to conduct business. The internet is a competitive environment and it is hard to attract customers’ attention mostly because of the size of internet and the amount of information available it is hard to stick

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