China is the most rapidly growing and developing economy in the world today. Many companies have already entered the Chinese market, each of whom have different expectations and results. Other businesses, like Recip AB, are on their way to explore and expand
The objective of this project is comprehensive and comparative study of the marketing strategies of ICICI Bank. Its objective of extracting Incremental business through existing client, it’s a policy of ICICI Bank Ltd. to time and again review back the existing clients
Title: Consultancy Services: Marketing Strategies for Intangible Services The traditional marketing with its marketing mix have for long been the dominating marketing strategy, where focus have been on placing the product at the best place with the best possible price. When it
The purpose of our research (An Analysis of Marketing Strategies of an Integrated Facility Services Company: The Case of ISS, Sweden) is to understand how Integrated Facility service companies (using ISS, Sweden as our focus) develop, plan and implement useful marketing strategies
This thesis deals with buying behaviour of rolling stock purchasers. In order to not lag behind, marketers need to understand the buying behaviour of organisations since this is a key to success when formulating marketing strategies. Our ambition is to provide a
This thesis deals with industrial buying behavior in the sealing systems in international oil and gas projects in Iran. International oil and gas projects and huge investments there, are very important. Thus, in order to not lag behind, marketers need to understand
As the Business environment becomes more and more competitive, companies are forced to push themselves to a very edge of their capabilities. Ultimately the success of the companies relies on their human resources and business and marketing strategies which can help them
In this research a framework has been developed for food exporters, because there were only few strong frameworks in exporting and there were not good ones for Iranian exporters. In this dissertation effects of export performance on organizational commitment to export and
While a vast number of studies have pointed out the keys of relationship marketing practices in consumer markets, little attention has been paid to the value the organization can get from such strategies in the B2B market. The literature provides relatively little