Marketing managers Archives - Projects, Thesis, Dissertation, Project Reports

The influences of Internet on the organisational buying behaviour of professional services: a four case study

The objective of this thesis is to investigate how the influences of the Internet on the Organisational Buying Behaviour of professional services can be characterised. The way organisations purchase services is one of the most important questions to the business marketing managers

A study of marketing managers’ perceptions of the Internet’s impact on marketing in Iran

Supported by an ever-increasing body of literature, it is clear that the Internet has the potential to have a profound effect on marketing. While the opportunities afforded by this phenomenon seem readily apparent, there is still much debate and speculation on exactly

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