In global advertising campaigns, the graphic image has grown to become an extremely preferred communication tool for standardizing. Advertising is among many marketing communication approaches, and is also perfect for achieving a mass audience regularly. Advertising is all about getting attention by
The purpose of this study orients to the discussion of the applicability of Integrated Marketing Communication (IMC) in Chinese market, typically in the music mobile phone industry. This paper endeavors in contributing to the analysis of the local consumer behavior characteristics in
Sponsorship is of great importance since it is the part of the promotional mix that supports the interest of the company by associating it with a specific event. Moreover, sponsorship may be the major or only marketing effort for some companies whereby
Promotion is one of the key of the four Ps in the marketing mix and as such has a key role to play in market success. The Internet’s potential to provide an efficient channel for marketing communications is overwhelming. Many marketing communication