Market segmentation is an extremely valuable and applicable concept in marketing. The small-to-medium enterprises (SMEs) find segmentation strategy especially beneficial, because they are closer to their buyers. A great deal of tools are around for doing market segmentations. But, the majority of
The topic of the thesis is developing an International Market Entry strategy for AmStar-Europe to enter Europe. AmStar-Europe is a new company with no experience abroad and needs an International Market Entry strategy plan to guide the penetration of the European market. The following recommendations are found..
The thesis mainly discusses in two aspects. The first aspect is how the customers think of the “Present Wheater” of the Hualong Group and what the position of the “Present Wheater” is in the Chinese instant noodle market. We tried to find