Market-oriented businesses are committed to understanding and developing superior solutions to customer needs through the processes of acquiring and evaluating market information in a systematic and anticipatory way (Kohli and Jaworski, 1990; Narver and Slater, 1990; Day, 1994; Slater and Narver, 1999). The
The fashion industry has evolved noticeably over the past few decades. Fashion products that used to be luxury items are now considered as basic commodity products and bought by almost all segments of the society. Factors that may contribute to this growing
Foreign entry in retailing involves a large number of challenges. Many have to do with building network relationships to actors on different societal levels – involving governments and international bodies as well as business partners. Another critical part is to understand the
The purpose of this study was to investigate if small to medium sized biotechnology companies in Sweden are market oriented, or if they are research and technology orientated. Market oriented meaning being customer focused, having a strong competitor orientation and building customer
Recent academic literature suggests that there is a link between organizational market orientation and firm performance (see, e.g. Han et al., 1998). There is debate regarding the nature of this link, with some literature indicating positive relationships (Narver and Slater, 1990; Pelham,