The purpose of this study is to introduce the concept of internal branding, define it and discuss its relevance. The objective is (1) to put together the reasons why internal branding is indispensable and explain them systematically, (2) to introduce a critical
Leadership has always attracted human beings. In this thesis we identify the traditional top-down single leadership as a powerful norm, influencing every leader. With this assumption in mind we have chosen to conduct a literature review where we examine the concept of
Building capacities of sustainability change agents is primordial to increase the effectiveness and to accelerate the process towards a sustainable society. This research investigates the current challenges and practices of sustainability change agents and analyses current research in the field of leadership