This research seeks to give a synopsis on young Chinese consumers’ car purchase behavior. The outcomes reveal that car purchasing decision is a vital decision for the majority of Chinese. Consumers get information from different channels. The outcomes of this research also
The internet advertising market is growing much faster than any other advertising vertical. The technology for serving advertising online goes more and more towards automated processes that analyze the page content and the user’s preferences and then matches the ads with these
Internet marketing involves the usage of the Internet to market and sell goods or services. In this thesis we wished to seek answers for the following questions with the help of web, email surveys taking into consideration consumer perspective, company perspective and
This thesis depicts how content providers (aka publishers or affiliates) use affiliate marketing, a performance oriented internet marketing. Three different content providers were interviewed in order to find out detailed information about their usage of affiliate marketing. The thesis identifies main advantages