Title: WINNING IN A GLOBAL MARKET: THE SIGNIFICANCE OF TRAINING FOR SKILLS REQUIRED TO BE EFFECTIVE IN INTERNATIONAL MARKETING The purpose of this study is to (1) Identify the skills needed to be effective in international marketing; (2) identify the level of
The effects of country image on a tourist destination. The case in point South Africa’s image has suffered largely from its derogatory history. With an alarming increase of crime and terrorism activities, tourists are averse to travel to destinations curbed with the
Any firm selling its products to more than one country is involved in international marketing and should plan its international strategies in an integrated and structured fashion (Majaro, 1982). The decision to go abroad or which foreign market to choose is not
The purpose of this study orients to the discussion of the applicability of Integrated Marketing Communication (IMC) in Chinese market, typically in the music mobile phone industry. This paper endeavors in contributing to the analysis of the local consumer behavior characteristics in