The importance of financial services is self-evident for the well being of economies as well as societies. Major providers of such services are banks, next to mortgage credit companies and insurance companies. Banks, in this context, are commercial retail banks, offering a
The purpose of this thesis “A Context Analysis of Customer satisfaction in Services“, is to examine selected elements, which have influence on customer satisfaction in services. The investigation is conducted bot from a theoretical and empirical point of view. The theoretical analysis
The purpose of this thesis was to investigate the effects of aspects of internal marketing on organizational commitment of employees. The research was conducted among managers of state-owned banks situated in the city of Isfahan, Iran. Internal marketing is growing recognition of