Marketing Intelligence – Creating an Information Exchange Network
Marketing intelligence is a modern idea in MNCs. Its interpretation and magnitude isn’t fully apparent, making it difficult to use. In study, it is evident that marketing intelligence as an entity isn’t profoundly mentioned. Intelligence exists in various concepts where researchers’ usually are not clearly differentiating between the differences. This project commences with bringing marketing intelligence in its entity considering information exchange, which is a base for intelligence. Evidently, there have been no existing notions on this theme.