customer value Archives - Projects, Thesis, Dissertation, Project Reports

Customer Profitability : A Case Study on Measurement Methods within a Manufacturing Company

The aim of this paper is to examine how customer profitability is measured within a manufacturing company and analyze whether the measurement method is institutionalized or not. A case study has been conducted on a Swedish manufacturing company that has applied different

Customer tailored logistics

The purpose and main problem of this thesis is to describe the supply chain, in a system with great distances between production and sales units, and explain how to solve logistics problems and increase sales by focusing on the customers’ needs. Customers

customer value

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