Customer relationship management (CRM) is a method for managing an organization’s connections with present and potential clients. It requires making use of technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. This section provides project reports on the topic of Customer Relationship Management.
During the last decade, increasing attention has been given to relationship marketing as a way to enhance cooperation between a selling company and its customers and bring benefits to both parties. Relationship marketing allows a selling company to better meet competition and
Every day companies needs to constantly perform in order to keep their customers satisfied, whether the targeted group is an individual or an organization. One method for doing this is called Customer Relationship Management (CRM). The focus of CRM is on the
Customer retention has increasingly become the focus of many companies’ strategy. Through three case studies of Swedish companies in the transport- logistic industry this thesis investigates the extend companies within the service sector can enhance customer retention through customer relationship management. CRM
The purpose of this thesis was to investigate the effects of aspects of internal marketing on organizational commitment of employees. The research was conducted among managers of state-owned banks situated in the city of Isfahan, Iran. Internal marketing is growing recognition of
To survive in the global markets, focusing on the customer is becoming a key factor for SME’s. It is known that it takes up to five times more money to acquire a new customer than to get an existing customer to make
Companies can observe increase in profit, if the customers are in stronger relationship with them due to the very well known fact that cost of getting a customer is five to eight times of maintaining an existing customer. Traditional marketers have been
The purpose of this study is to Identify and assess the key elements of CRM in the context of Iran’s software industry. To accomplish this objective, we adopted an exploratory research approach to identify the CRM key elements and effectiveness factors by