customer loyalty programs Archives - Projects, Thesis, Dissertation, Project Reports

Adding Value to Hotel Loyalty Programs for both Guest and Hotel

Loyalty programs are widely used in the tourism and hospitality industry, indeed instances where airlines, hire-car agencies and hotels are not part of a program are rare. Loyalty Programs not only encourage and reward customer loyalty but allow a company to learn specific details about an individual’s patterns and behaviour.

Customer Loyalty Research: Can customer loyalty programs really build loyalty?

The consumer market is getting more competitive, and the fundamental question is; what should the companies do in order to gain new customers and sustain the existing ones? Primary attempt has been to offer price discounts and special deals to the customers.

customer loyalty programs

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