In this project report we will study the effects of service delivery on customer delight, which is hypothesised to be among the predictors of repurchase intention. We will also test the influence of other associated variables like customer satisfaction. In addition, the
IKEA is one of the world’s largest retailers in the world. They have managed to make their products and services more popular based not only on price but by creating a unique shopping experience for the customers. The purpose of this study
For most companies, developing a satisfying customer experience has a direct impact on their future revenue streams. With the advent of the Internet, they now have to consider creating such “experiences” online, as well as offline. The purpose of this thesis is