In this project we will talk about how culture influences business negotiations. When two different people talk, they seldom speak about precisely the same subject, for effective meaning is flavoured by each person’s own intellectual world and cultural conditioning. When negotiating internationally,
The purpose of this study was to examine gender role differences in negotiations in China, Italy, Sweden and Turkey. The theoretical frame was derived through research within social sciences; business, psychology and social studies. The empirical study was conducted through a webbased
As globalization spreads throughout the world, new markets are becoming increasingly important. This is especially true for companies in countries that are highly dependent on exports. For this reason, Russia is an increasingly important market for Swedish companies. Knowledge about how reward