Corporate Strategies Archives - Projects, Thesis, Dissertation, Project Reports

A study on linking consumer satisfaction to profits

This project looks into theoretically and empirically the connections between consumer satisfaction, productivity and profitability. In the research literature, there is conflict about the possible combined effects of productivity and consumer satisfaction in attaining profitability. A few experts think that increasing productivity

Internationalization of Nordic banks: two case studies

Internationalization poses great challenges for banks: competing with each other in different regions and offering competitive services. The purpose of this thesis is to gain a deeper understanding of Nordic banks’ internationalization strategies. Three research questions were posed: How can the motives

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