consumer satisfaction Archives - Projects, Thesis, Dissertation, Project Reports

A study on linking consumer satisfaction to profits

This project looks into theoretically and empirically the connections between consumer satisfaction, productivity and profitability. In the research literature, there is conflict about the possible combined effects of productivity and consumer satisfaction in attaining profitability. A few experts think that increasing productivity

The Impact of Product Innovation on Sales Volumes of Consumer Goods

Studies have shown that application of innovation in products and marketing as strategy is important to the survival of a firm. However, only few companies are adopting this concept as a major strategy due to their obliviousness to its imminent contribution to

consumer satisfaction

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