The objective of this thesis is to investigate how the influences of the Internet on the Organisational Buying Behaviour of professional services can be characterised. The way organisations purchase services is one of the most important questions to the business marketing managers
The objective with this thesis is to investigate how Hands should develop an Internet based communication strategy for its decision support system Atlantic. This investigation was conducted through a case study and the methods we used were theory search and interviews. The
Sponsorship is of great importance since it is the part of the promotional mix that supports the interest of the company by associating it with a specific event. Moreover, sponsorship may be the major or only marketing effort for some companies whereby