In this project a model for logistics activities at Volvo Logistics Corporation, VLC, in the future has been built. The research is part of a project called Vision 2015 & Beyond, which began in the beginning of 2006, and concentrates on what
During the last decade, increasing attention has been given to relationship marketing as a way to enhance cooperation between a selling company and its customers and bring benefits to both parties. Relationship marketing allows a selling company to better meet competition and
Branding has become a very instrumental way for organizations to communicate to the customer in today’s competitive business environment. This means of communication has strategic advantages in creating association, values and differentiation for a corporation in the long run. The purpose of
Today’s competitive business environment is one of the reasons why companies have to put more effort into always having the customers in focus when conducting business. Research has shown that it costs five times as much to attract a new customer compared
As the Business environment becomes more and more competitive, companies are forced to push themselves to a very edge of their capabilities. Ultimately the success of the companies relies on their human resources and business and marketing strategies which can help them