This dissertation is about how a organization in the healthcare sector can use interactive media in customer communication, as a way to strengthen relations. The aim is to discuss how the consumers in Europe would love to get information and get in
The economical structure has suffered a great change over the past decades; the service industry has exploded into a dominant force in the western world. Therefore, the idea of services marketing is relatively new. Although a growing number of service firms are
Branding has become a very instrumental way for organizations to communicate to the customer in today’s competitive business environment. This means of communication has strategic advantages in creating association, values and differentiation for a corporation in the long run. The purpose of