There has been written thousands of dissertations and theses within the field of branding. Therefore a legitimate question would be: why branding is of such an interest? A simple answer is that the brand differentiates the product or service from competing products.
The use of celebrity endorsement strategy is nowadays more frequently used by marketers in order to increase their sales and thereby extend their market shares. Many celebrities are used in various marketing campaigns and in most cases; the use of celebrities as
Title: A Study To Indicate The Importance Of Consumer Based-Brand Equity On Consumer Perception Of Brand Strong brand equity has become a very important factor that influences consumer’s perceptions of a brand. Success in brand management arises from understanding and managing brand