B2B Market Archives - Projects, Thesis, Dissertation, Project Reports

E-billing services for the business-to-business market: case studies of Swedish companies buying behavior

The purpose of this thesis was to investigate how the organization buying behavior can be characterized when purchasing an electronic billing service for the business-to-business market. My ambition was to achieve the purpose by investigating firm’s buying process, buying center, factors that

The impact of customer relationship marketing on market performance: a study among Iranian telecommunication service providers

While a vast number of studies have pointed out the keys of relationship marketing practices in consumer markets, little attention has been paid to the value the organization can get from such strategies in the B2B market. The literature provides relatively little

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