The Internet has lowered the barriers for international expansion and made it an important tool in order to succeed in the globalized world of today. Studies have been made on how companies use the Internet as a tool in their expansion strategy, however an overlooked field has been how Internet companies expand their business internationally. This research is focused on global expansion of 6 Internet-service businesses. It’s a qualitative case study primarily based on several interviews with top management and entrepreneurs of the companies. The case study subjects’ global expansion has been examined within 6 key areas found vital for success in the expansion process, with the intent behind identifying feasible common success factors within international expansion of Internet- service companies.
Contents
INTRODUCTION
1.1 Background
1.2 Problem area
1.3 Purpose
1.4 Study subjects
1.5 Delimitation
1.6 Contribution
1.7 Disposition
2.0 THEORETICAL FRAMEWORK
2.1 Product-market development strategy
2.2 General key success factors for new products
2.3 Centralization vs. decentralization – headquarter orientation
2.4 The Uppsala model
2.4.1 Psychic distance
2.4.2 Incremental learning
2.4.3 Uppsala model for Internet-related companies
2.5 Goods vs. services
2.6 Risk and profit potential
2.7 Market strategies in international expansion
2.8 Economy effects
2.9 Culture
3 . METHODOLOGY
3.1 Method choice
3.1.1 Research strategy – case study
3.1.2 A qualitative study
3.1.3 Subject choice
3.2 Data collection
3.2.1 Interviews
3.3 Research quality
3.3.1 Reliability
3.3.2 Validity
4 EMPIRICAL DATA
4.1 Case study subject overview
4.1.1 PriceRunner
4.1.2 TradeDoubler
4.1.3 Kreditor
4.1.4 StarDoll
4.1.5 Spotify
4.1.6 TestFreaks
4.2 The Internationalization process
4.2.1 Organization
4.2.2 Marketing and sales
4.2.3 Product development
4.2.4 Economic factors
4.2.5 Geographic factors
4.2.6 Cultural factors
5.0 ANALYSIS
5.1 Introduction analysis
5.2 Organization
5.2.1 Organizational design
5.2.2 Organizational structure
5.3 Marketing and sales
5.3.1 Initial market study
5.3.2 Market orientation
5.3.3 Different business models
5.3.4 Market strategy
5.3.5 Amount of commitment
5.4 Product development
5.5 Economic factors
5.6 Geographical factors
5.6.1 Incremental behavior
5.6.2 Psychic distance
5.7 Cultural factors
6. CONCLUSION AND IMPLICATIONS
6.1 Introduction conclusion and implications
6.2 Organization
6.3 Marketing and sales
6.4 Product development
6.5 Economic factors
6.6 Geographic factors
6.7 Cultural factors……..
Success Factors | International Expansion
Source: Stockholm School of Economics