This report on Bharti Airtel is done to findout certain objective regarding the strategic approach Adopted by Airtel to stand strongly in the competitive telecom market. Bharti Airtel marketing strategy is analysed using various models like SWOT analysis, BCG Matrix, Ansoff’s matrix, porter’s five forces etc.
The outcomes of these models are properly analyzed to find out the various aspects like companies position and competitors position in the market. This report on Airtel not just give description about the company but it also talks about the various marketing strategy adopted by the company. SWOT analysis of Airtel helps to find out the weak points of the company and to find out the way to overcome this problem. Similarly with the help of Ansoff matrix it can be finding that what are the different strategic options available to the company under the different market condition. and to find the answer that why company is looking for overseas market like Nigeria and Seychelles.
Contents: Airtel Marketing Strategy
Acknowledgment
Executive Summary
Introduction
Objectives
Methodology
-Primary Data Sources
-Secondary Data Sources
Analysis
-SWOT Analysis
–BCG Matrix
–Porter Model
-Ansoff matrix
-Environmental Analysis
-Competitors Analysis
Findings
Recommendations
Bibliography
References
Author: Vivek Kumar Gupta, Mohd. Imran
Institute of marketing and management