As we all know that Internet has changed the strategic and commercial opportunities for a number of businesses in the media sector significantly. A good example is the change for the publishers. Democratization of the content creation and free presence of information are key words. For many publishers this change brings up the question on the way they should respond to the initiatives of the internet. The medium is new but additionally; the economical natural law is new and demands a different way to deal with. There is a lack of understanding among the publishers about this subject in order to act effectively. Other organizations also cope with changes and innovations concerning the internet. New methods for generating turn over are now being created. There are plenty of online revenue models nowadays, but many of the businesses aren’t taking advantage of them. For that reasons this study is performed.
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Contents
CHAPTER 1: INTRODUCTION OF THE RESEARCH
1.1 Reason for this research
Problem formulation and research questions
Objective
Strategy
Summary
CHAPTER 2: LITERATURE REVIEW
2.1 Example ‘newspapers’
2.2 Literature review on internet business models and online revenue models
2.2.1 Defining internet business models and their history
2.2.2 Defining online revenue models and their history
2.2.3 Summary literature on business models and online revenue models
2.3 Towards a theoretical framework
2.4 Explaining the components of the theoretical framework
2.4.1 Online revenue models
2.4.2 Success factors of online revenue models
2.4.3 Categorizing the success factors according to the business model of Osterwalder
2.5 Provisional answer to this research
CHAPTER 3: RESEARCH METHODOLOGY
3.1 Introduction
3.2 Choosing the right approach and method
3.2.1 Research approach
3.2.2 Research method 28T.A. Boerrigter Online revenue models in the internet & media sector
Master Thesis ‘Business Administration’ University of Twente
3.3 Interview protocol
3.3.1 Construction of the interview protocol
3.3.2 Usability of the interview protocol
3.4 Collection of primary data using in-depth interviews
3.5 Summary
CHAPTER 4: DATA ANALYSIS, FINDINGS, AND DISCUSSION
4.1 Introduction
4.2 Exploring and checking data of the interviews
4.2.1 Online revenue models
4.2.1.1 The most promising online revenue models
4.2.2 Success factors for optimal implementing and using online revenue models
4.2.3 How organizations in the internet and media sector use online revenue models
4.2.3.1 Reasons for using online revenue models
4.2.3.2 Reasons for not using online revenue models
4.2.3.3 Financial goals regarding online revenue models
4.3 Future research according to the respondents
4.4 Examining relationships, differences and trends
4.4.1 Online revenue models
4.4.2 Critical success factors
4.5 Summary
CHAPTER 5: CONCLUSIONS, RECOMMENDATIONS, AND FUTURE RESEARCH…..
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Source: University of Twente