Tanzania is among the nations on the globe with the highest rates of HIV-infection. As there is no remedy, not even life prolonging drugs available for Tanzanians, HIV-prevention need to concentrate on making people adjust behaviour; that’s practice safer sex. This research examines how Tanzanian media employees approach the problems of HIV/AIDS and sexuality. I’ve collected information from interviews with media workers at radio, television and daily papers. The outcome demonstrates mass media often report about the epidemic and media workers believe that they’ve a bearing. However, this research demonstrates that there are many crucial flaws in the HIV-information conveyed by Tanzanian mainstream media. For example, I debate that mass media are too distanced from their audience. The info about AIDS derives mostly from political statements, workshops and statistics. It’s very unusual that media institutions approach “the man in the street” and ask him about his opinion relating to this matter that by all means concerns all Tanzanians. Also, there appears to be hardly any reflection among media workers how the info is perceived on grass root levels. A lot of them neglect that their audience understand the media messages…
Contents: Media against AIDS
1. INTRODUCTION
1.1 Problem Formulation
1.2 Method
1.3 Theories
1.4 Limitations
2. THE TANZANIAN CONTEXT
2.1 A historical background
2.2 Independence without democracy
2.3 A country in transformation
2.4 AIDS in Tanzania
2.5 Sexuality and taboos
2.6 The official policy of AIDS
3. MASS MEDIA IN TANZANIA
3.1 Media – a mouthpiece for the government
3.2 “Ujamaa journalism”
3.3 The privatization of media
3.4 Legal obstacles for an independent journalism
3.5 A critical discussion about HIV-reporting
4. A THEORETICAL FRAMEWORK
4.1 Modernity paradigm
4.2 Dependency paradigm
4.3 Multiplicity paradigm
4.4 Back to the modernization
4.5 Diffusion of Innovations
4.6 Social Marketing
4.7 Entertainment -Education
4.8 Sociolinguistics
4.9 Words as mental barriers
5. THE FEMINA MAGAZINE
5.1 The Femina HIP-project
5.2 An Entertainment–Education project
5.3 Taboos in print text
6. FINDINGS AND OBSERVATIONS
6.1 Media’s impact on HIV/AIDS reporting
6.2 HIV-reporting in practice
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