The internationalization of firms, especially among SMEs, represents big challenges that must be addressed. For this thesis, the internationalization process of the Big Image Systems AB is studied. The purpose of the thesis is to generate a theoretical model to satisfactorily describe and explain the internationalization process of Big Image Systems AB. The case study methodology is our research strategy for this qualitative study. Based on theories about SMEs and internationalization, and after exhaustive analysis and selection, we developed an internationalization model for Big Image…
Contents
1 INTRODUCTION
1.1 BACKGROUND
1.2 PURPOSE
1.3 RESEARCH QUESTIONS
1.4 EXPECTED CONTRIBUTIONS
2 FRAME OF REFERENCE
2.1 DEFINITIONS
2.2 MOTIVES OF INTERNATIONALIZATION OF SMES
2.2.1 SMEs and Growth
2.2.2 Environment influences
2.2.3 Entrepreneur stimuli
2.3 THE INTERNATIONALIZATION OF THE FIRM
2.3.1 The process of internationalization – Uppsala Internationalization Model
2.3.3 Entrepreneurial Perspective Model
2.3.4 Categorization matrix
2.4 ANALYTICAL MODEL – BIG IMAGE MODEL
2.5 MANAGING INTERNATIONALIZATION
2.5.1 Risks and Limitations of SMEs when going international
2.5.2 Organizational considerations
2.6 SWEDISH AND GERMAN FINDINGS
2.6.1 Swedish Findings
2.6.2 German Findings
3 TASK SPECIFICATION
3.1 PROBLEM ANALYSIS
3.1.1 Developing a picture of internationalization – Research question 1
3.1.2 Looking inside the planning and decision making – Research question 2
3.2 DELIMITATION
4 METHOD
4.1 OUR INVESTIGATION
4.2 RESEARCH METHOD: THE CASE STUDY
4.3 INTERVIEWS
4.4 QUESTIONNAIRE
5 EMPIRICAL STUDY
5.1 BIG IMAGE SYSTEMS AB
5.2 BACKGROUND
5.3 EARLY YEARS
5.4 EXPANDING TO GERMANY
5.5 TODAY’S SITUATION AND OUTLOOK
6 ANALYSIS
6.1 ENTREPRENEURIAL PERSPECTIVE ASPECT OF THE BIG IMAGE MODEL
6.1.1 Internationalization development
6.1.2 Entrepreneurship type
6.1.3 Integrated Analysis
6.2 DIMENSIONS OF INTERNATIONALIZATION OF THE BIG IMAGE MODEL
6.2.1 Market selection (Where)
6.2.2 Market entry mode (How)
6.2.3 Sales offers (What)
6.2.4 Organizational Structure Management
7 CONCLUSIONS
REFERENCES
APPENDIX
Author: Santoyo, Gustavo,Hamerla, Florian
Source: Linköping University
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