The effects of country image on a tourist destination. The case in point South Africa’s image has suffered largely from its derogatory history. With an alarming increase of crime and terrorism activities, tourists are averse to travel to destinations curbed with the image problems.The purpose of this thesis is to re-evaluate the existing theories on country image and contribute to the previous studies that have listed the main attributes of country image rather than “image” construct per se. Country image encapsulate geopolitics, history, personal factors, information sources, and geographical dispensation.
Contents
1 INTRODUCTION
1.1 Demarcation of the Study
1.2 Research Methodology
1.3 Definitions and Concepts
1.4 Study Structure
2 COUNTRY IMAGE AND PLACE MARKETING
2.1 Introduction to Tourism
2.1.1 Psychology of Tourists Consumers
2.1.2 South Africa and Tourism
2.2 Image and Country Effects
2.2.1 Elements of Country Image
2.2.2 Development of Country Image
2.2.3 Effects of Country Image on Destination
2.3 Place Marketing
2.3.1 Promotion
2.4 Place Marketing Tourist Destination
2.4.1 Marketing Challenging Places
3 METHODOLOGY
3.1 Research Methods
3.2 Selection of Case Study
3.3 Validity and Reliability of the Study
3.4 Documentary Data
3.5 Interview
3.6 Data Analysis
4 EMPIRICAL FINDINGS
4.1.1 International Marketing Council (IMC)
4.2 SA’s image and Effects
4.3 Promotion Strategy
5 SUMMARY AND CONCLUSIONS
5.1 The main research findings
5.2 Research Contributions
5.3 Recommendation for further studies
BIBLIOGRAPHY
APPENDICES
Author: MAURICE NDALAHWA MARSHALLS
Source: Blekinge Institute of Technology
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