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The two most powerful forces affecting the world economy and commerce today are the increasing rate of globalisation and advances in information and communication technologies (ICTs). While it is clear that there are many tangible and intangible benefits from developing ecommerce for
Productivity is an important economic factor which has a key role in evaluating the economic growth. It is identified as the foundation for economic prosperity, a prerequisite for national development and also an important indicator of organizational competitiveness (Dedrick et al., 2003).
With the rapid development of Internet, the number of online customers is growing fast. But there are still lots of Internet users who view shopping cosmetics online as risky. The purpose of this study is to provide a deep understanding of customers’