In order to succeed in a business negotiation it is of great importance to negotiate with the same set of rules. As the world grows smaller this task grows progressively more difficult. Different cultures have different rules. Over the last years, China has been given a lot of attention in the matter of economic and international interest. China experts seem to flourish and there is a great interest to understand and learn the Chinese way of doing business. However, the last decades many western companies have already become well established in the Chinese market. Moreover, the concept of the “New China” is a new but increasingly familiar term among western interests. But what is the New China? Does it mean that the old Chinese traditions are put aside? Is it perhaps a western world that the West meets when they enter the Chinese business world? This essay approaches this topic – What is the New China and how does it effect business negotiations. The research question has been approached by methods of literature studies and interviews. The research involves business-to- business negotiations and is based on information from Swedish companies, established in the Chinese market more that 20 years. The results show that there is a shift in the values that drive the Chinese mindset and thereby also affect the negotiation process in the New China. However, one must keep in mind that the New China is limited to certain urbanized areas, and to which degree it has been exposed to western standards. All of this said, one crucial point is that if anyone wants to succeed in a Chinese business relation – be flexible.
Author: Lilliehöök, Elise
Source: Luleå University of Technology
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