social norms

Social Norm Perception Influences Entrepreneurial Intentions

The main subject in this research is exactly how Social Norm Perception influences Entrepreneurial Intentions. Generally, Entrepreneurial intentions are explained by research models which combine personal factors and perceptions of situational factors. The explanatory power of personal factors on entrepreneurial intentions is proven in numerous researches. This project targets primarily on perceptions of Social Norm, as a proxy for situational factors.

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