New product development is an imperative for a company’s survival. Depending on the definition of failure 80-95 % of all new products fail. Extensive research has been carried out in purpose of reducing new product failure rates, but in general the failure
Distinctive packaging was considered already in the early 18th century, when patent medicines were marketed in England and America. In the end of the 19th century, packaging was used as a mass marketing tool and steadily, packaging became a marketing tool among
Much has been written on the subject of sustainable development and the urgent need for society to understand and address human impacts on socio-ecological systems. Emerging from this broad context, the concept of sustainable product development (SPD) represents an important strategy to
My dissertation comprises three essays that theoretically and empirically investigate three managerial relevant issues in new product development. In the first essay, our focus is to develop a methodology that allows manufacturers to account for the impact of channel acceptance in new