Internet Banking

Customer loyalty in Internet banking

In this project, we discuss about customer loyalty in internet banking. As we know, Internet banking has developed and a lot of niche banks functioning largely with the Internet as a method have entered the banking segment. Maintaining the customer loyal online in an extremely competitive environment has turned into a key issue for the banks. The goal of this project is to examine what elements impact bank customer loyalty in an online environment.

An investigation into the determinants of user acceptance of personalization in online banking

Personalization is an innovative strategy which enables the bank to further differentiate from its competitors by drawing the client into increasingly deeper levels of mutually beneficial relationships. However, for any personalization effort to succeed both the bank and its client need to perceive it as being relevant and beneficial to their interests.

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