The purpose of this study is to investigate how internal branding practices can contribute to successful corporate brand building. The thesis is based on a case study of the successful Swedish brands Saab AB, SAS Sverige and Skanska. The results show that
In this essay I want to investigate the internal communication of an transcultural company to see how different cultures are shown in different styles of negotiation. I have been looking at sixteen emails between a German businessman and a Swedish businessman, both
Most modern road vehicles today utilise the CAN bus for internal communication between sensors, instruments and control units. It is a bus that is cheap, reliable, durable against electrical disturbances and well suited for the vehicle industry. While the acceptance of the