Industrial Buying Behaviour

Industrial buying behaviour in the telecommunication market: a case study within Ericsson AB

Industrial purchasing stands for more than half of the whole economic activity in industrialized countries. Therefore it is important to understand how industries perform buying activities. The telecommunication industry is a fast growing industry and therefore interesting to investigate. The purpose of

Reverse electronic auctions and industrial buying behaviour: case studies in the telecommunication industry

Industrial purchasing stands for more than half of the whole economic activity in industrialized countries. Reverse electronic auction (REA) is an electronic procurement tool proven to make the traditional purchasing situation more efficient and to create substantial price reductions. Hence its usage

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