When purchasing products, buyers are influenced by references. With their consuming behavior consumers symbolize with which groups they would like to be linked. A method to make this happen is by purchasing goods which have a superior status. The degree in which
This project contains the detailed observation of consumer behavior and the buying pattern of customers at various Retail stores within NCR, where popular brands of Home Appliances are available. The other brands chosen for comparison of customer preferences were Samsung, LG, Whirlpool,
Objectives: The study examined some of the consumer behaviors in children, particularly, their saving patterns, product selection, information search when purchasing, and price-value understanding. Methods: The present study was a cross-sectional research based on data collected from a self-administered questionnaire and structure
In recent decades, numerous studies have been conducted on pricing from the perspective of economics, marketing, operational research, decision making, and consumer behavior. The key rationales behind these studies are to optimize pricing and to maximize profits. However, investigative work into pricing
Background: During the last years, the boom of the Internet has carried along with it new possibilities for communication, in addition, other technological developments of society together act to form a new reality in which companies have to rethink their means for
The purpose of this study orients to the discussion of the applicability of Integrated Marketing Communication (IMC) in Chinese market, typically in the music mobile phone industry. This paper endeavors in contributing to the analysis of the local consumer behavior characteristics in
Does consumer behavior exhibit time inconsistency? This is an essential, yet difficult question to answer. This dissertation attempts to answer this question based on a large-scale randomized experiment in the credit card market… Author: shui, haiyan Source: University of Maryland Download Link: