The objective of this project is to present the idea of internal branding, define it and talk about its importance. The goal is (1) to come up with the explanation why internal branding is essential and explain them thoroughly, (2) to introduce
Even though significance of corporate brand positioning is usually recognised, only a small number of tools are around to assess and manage corporate brands proactively. In this report the Vision, Culture and Image (VCI) method by Hatch and Schultz (2001) was used
Title: A Study To Indicate The Importance Of Consumer Based-Brand Equity On Consumer Perception Of Brand Strong brand equity has become a very important factor that influences consumer’s perceptions of a brand. Success in brand management arises from understanding and managing brand
Brand Management has been primarily the job of marketing specialists, because brands have so far been seen in context of consumer markets. Many companies have been known for their product brands in the consumer markets but its time now to clearly recognize