Almost everyday we can read about or listen to the radio the creation of a new company, which is of course successfull and just started several months ago. One succeed but for how many other failures. In our everyday life we only know the companies which exist. We never consider all the high number of companies that have failed. In addition to that, by analyzing some cases, we can notice that some”good”companies, with good team, good concept can failed too. In order to understand the views that exist, one needs to elucidate this problem…
Contents
1 INTRODUCTION
1.1 The Background of this Study
1.2 Introducing the problem
1.3 Formulating the problem
1.4 Purpose of the study
1.5 Delimitation
1.6 Who should read this thesis?
1.7 Disposition
2 METHOD
2.1 My Research and Approach
2.2 Critics of the my approach
2.3 Collection of the Data
2.4 Can my result be used?
2.5 Reliability and Validity of the sources
2.6 Theoretical Framework
2.6.1 The business Platform
2.6.2 Keywords
3 TWO SUCCESSFUL START-UPS – CASES STUDY
3.1 Case 1 – Kreatel AB
3.1.1 Company Presentation
3.1.2 Idea Formulation & Clarification
3.1.3 Development of Finished Product
3.1.4 Definition of the Market
3.1.5 Organizational development
3.1.6 Core Group Expertise
3.1.7 Prime Mover & Commitment
3.1.8 Customer Relations
3.1.9 Other Firms Relations
3.2 Case 2 – Industrial and Financial Systems AB : IFS
3.2.1 Company Presentation
3.2.2 Idea Formulation & Clarification
3.2.3 Development of Finished Product
3.2.4 Definition of the Market
3.2.5 Organizational development
3.2.6 Core Group Expertise
3.2.7 Prime Mover & Commitment
3.2.8 Customer Relations
3.2.9 Other Firms Relations
4 SOME MORE EMPIRICAL FINDINGS
4.1 Presentation of a Virtual Company: MyNetCompany
4.2 E-business in the New Economy inflection point
4.3 Test your Concept & Tips for a better Business Plan
4.4 Business Angels and Venture Capitals: the Money Rush
4.5 Partners’ Relationships
4.6 How to recruit
4.7 Marketing & New-created firm
4.8 Conclusion
5 ANALYSIS AND FUTURE EXTENSIONS
5.1 Review of the Situation
5.1.1 Kreatel
5.1.2 IFS
5.1.3 New Created-Companies
5.2 The Results
5.3 Development and Evolution of the eight Cornerstones
5.3.1 Idea Formulation & Clarification
5.3.2 Development of Finished Product
5.3.3 Definition of the Market
5.3.4 Organizational development
5.3.5 Core Group Expertise
5.3.6 Prime Mover & Commitment
5.3.7 Customer Relations
5.3.8 Other Firms Relations
5.4 Upcoming Situation
5.4.1 Importance relative and global sight of the evolution, summarize
5.4.2 Compensation & Attainability among the eight Cornerstones
6 CONCLUSIONS
6.1 Two new Trends
6.1.1 As quick as possible
6.1.2 Start later, Start better
7 IMPLICATIONS FOR FURTHER REASERCH
REFERENCES
Author: Brillois, Bertrand
Source: Linköping University
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