Marketing Projects, Dissertation, Thesis, Marketing Case Studies, Working Papers, Examples, Tips, Research Work, Resources and Information
With the rapid development of Internet, online business companies are increasing in number. In B2C companies, traffic building to website is a major concern of the top manager and it is the key point for success. The process involves using offline and
For most companies, developing a satisfying customer experience has a direct impact on their future revenue streams. With the advent of the Internet, they now have to consider creating such “experiences” online, as well as offline. The purpose of this thesis is
Customer retention has increasingly become the focus of many companies’ strategy. Through three case studies of Swedish companies in the transport- logistic industry this thesis investigates the extend companies within the service sector can enhance customer retention through customer relationship management. CRM
As the Business environment becomes more and more competitive, companies are forced to push themselves to a very edge of their capabilities. Ultimately the success of the companies relies on their human resources and business and marketing strategies which can help them
The purpose of this thesis was to investigate the effects of aspects of internal marketing on organizational commitment of employees. The research was conducted among managers of state-owned banks situated in the city of Isfahan, Iran. Internal marketing is growing recognition of
To survive in the global markets, focusing on the customer is becoming a key factor for SME’s. It is known that it takes up to five times more money to acquire a new customer than to get an existing customer to make
This thesis depicts how content providers (aka publishers or affiliates) use affiliate marketing, a performance oriented internet marketing. Three different content providers were interviewed in order to find out detailed information about their usage of affiliate marketing. The thesis identifies main advantages
The potential risk factors in CRM implementation can cause serious failures either in project phase or in go-live phase. To eliminate, prevent or control these risk factors, they have to be identified and classified. The readiness dimensions for CRM are the categorized
The two most powerful forces affecting the world economy and commerce today are the increasing rate of globalisation and advances in information and communication technologies (ICTs). While it is clear that there are many tangible and intangible benefits from developing ecommerce for
With the rapid development of Internet, the number of online customers is growing fast. But there are still lots of Internet users who view shopping cosmetics online as risky. The purpose of this study is to provide a deep understanding of customers’