Being entrepreneurial is pathly being creative. This Master thesis presents a business plan of BEFCO Trading Ltd geared towards solving a problem in the Cameroonian Economy. The English speaking Cameroonians of South West and North West provinces of Cameroon are presently underserved with car sales offerings as there is presently no registered Company in this section of the Country.An attempt is presently being made through this business plan thanks to the peaceful and favourable circumstances sorrounding the entrepreneurs and the opportunity gap of a niche market. The business plan shows a win to win situation in which the founding entrepreneurs become self employed by solving a problem in the market through novel business combinations.
Contents
1 Executive Summary
1.1 Statement of purpose
1.2 The problem and solution
1.3 The Business Model
1.3.1 Product
1.3.2 Target Market and Customers
1.3.3 Core competence
1.3.4 Management Team
1.3.5 Key Success Factors
1.3.6 The Business process
1.3.7 Strategy
1.3.8 Financial Forecasts
2 BUSINESS DESCRIPTION
2.1 General Description of the Business
2.2 The Employment History of Cameroon and possibilities for Entrepreneurship
2.3 The Opportunity
2.4 Background of Cameroon’s Import and Exports situation
2.5 The situation of Sweden’s second hand-car market
2.6 Product Scope
2.7 The Business process
2.8 Differentiation Strategy
3 INDUSTRY ANALYSIS
3.1 Industry Description
3.1.1 Buyers (Customers)
3.1.2 Potential Entrants
3.1.3 Suppliers
3.1.4 Substitutes
3.1.5 Industry Competitors (Rivalry among existing firms)
4 MARKETING PLAN
4.1 Target Market and Customers
4.2 Pricing strategy
4.3 Channels of Distribution and Supply-Chain strategy
4.4 Promotion and Advertising strategy
4.4.1 Promotion
4.4.2 Advertisement
4.5 Sales strategy and Forecast
4.5.1 Sales strategy
4.5.2 Sales forecast
5 OPERATIONS PLAN
5.1 Business Licence
5.2 Business Location and staff
5.3 Business Operations
5.4 Customer support service
6 MANAGEMENT
6.1 Board of Directors (Governance)
6.2 Management Team
6.3 Governance and Organizational Structure
6.3.1 Geography
6.3.2 Reporting Relationships
7 FINANCIALS
7.1 Capital requirements
7.2 Income Expenditure and Cash Flow statement
8 Critical Risks and Problems
8.1 Excessive Direct and Indirect Competition
8.2 Financial Risk
8.3 Operational and Management Risk
9 GROWTH PROSPECTS AND EXIT OPTIONS
9.1 Growth prospects
9.2 Exit options
10 Conclusion
11 References
12 Appendices
Author: Besong, Fred Tanyi
Source: Jönköping University
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